Episode Design

I’m Dan Letchford, a digital designer and developer based in London


I have over 16 years of experience as a digital designer, specialising in film and entertainment campaigns. As of March 2025 I am a Digital Designer at Once Upon A Time.


In my last role at Territory Studio I worked in the Creative Advertising team, where I designed digital advertising and motion graphics for the film and entertainment industry. This included working for clients such as Netflix, Paramount, and Universal Pictures UK. Some of the past projects I’ve contributed to include Candyman, The Netflix Cup and Paramount+ Branding. I was part of the Print and Digital team, which transitioned from the now-closed Made In Wonderland.


In my previous role at Craft Worldwide I worked on campaigns for clients including Subway, Cereal Partners, Nespresso and First Great Western. I was predominantly focused on online campaigns, built in both flash and HTML, but also worked on digital out-of-home and front-end development for in-house projects.


At OTM Create, a creative communications agency, I created a variety of campaigns that required everything from front-end website builds to online advertising. Key clients were Citibank, Virgin Media Business, StudioCanal and Cartoon Network.


I began my career at Empire Design, an award-winning film advertising agency, where I created and built-up the successful online advertising department. I worked in Flash, and managed campaigns all the way from first design to final delivery for both the UK and international markets. I worked with a mixture of Hollywood majors and other leading production houses on campaigns including Despicable Me, Kick Ass and Inglourious Basterds.